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	<title>Survival Guide</title>
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	<description>Real world thoughts on how to survive in the digital world.</description>
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		<title>Survival Guide</title>
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		<title>Measurement&#8230;Are We Making it Too Difficult?</title>
		<link>http://bbdigital.wordpress.com/2008/08/22/measurementare-we-making-it-too-difficult/</link>
		<comments>http://bbdigital.wordpress.com/2008/08/22/measurementare-we-making-it-too-difficult/#comments</comments>
		<pubDate>Fri, 22 Aug 2008 14:36:55 +0000</pubDate>
		<dc:creator>Rick Gardinier, Chief Digital Officer</dc:creator>
				<category><![CDATA[1:1]]></category>
		<category><![CDATA[Accountability]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[direct]]></category>
		<category><![CDATA[iab]]></category>
		<category><![CDATA[measurement]]></category>
		<category><![CDATA[metrics]]></category>

		<guid isPermaLink="false">http://bbdigital.wordpress.com/?p=55</guid>
		<description><![CDATA[I finally got around to finishing this post which is why it references an article from April!  One of the writers that I follow, and who&#8217;s opinion I very much respect is Steve Rubel who writes for Advertising Age. In his April 21, 2008 column he calls out for digital industry standard metrics and indicates [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bbdigital.wordpress.com&amp;blog=3091816&amp;post=55&amp;subd=bbdigital&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Rick Gardinier, Chief Digital Officer</media:title>
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		<title>Bring Back The Love</title>
		<link>http://bbdigital.wordpress.com/2008/08/16/bring-back-the-love/</link>
		<comments>http://bbdigital.wordpress.com/2008/08/16/bring-back-the-love/#comments</comments>
		<pubDate>Sat, 16 Aug 2008 15:43:03 +0000</pubDate>
		<dc:creator>George Potts, Management Supervisor</dc:creator>
				<category><![CDATA[1:1]]></category>
		<category><![CDATA[Accountability]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Online Media]]></category>
		<category><![CDATA[2008 Lions]]></category>
		<category><![CDATA[advertiser]]></category>
		<category><![CDATA[Bring the love back]]></category>
		<category><![CDATA[brunner]]></category>
		<category><![CDATA[brunner digital]]></category>
		<category><![CDATA[Cannes Lions]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[Geert Desager]]></category>
		<category><![CDATA[George Potts]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Microsoft Advertising]]></category>
		<category><![CDATA[Microsoft Digital Advertising Solutions]]></category>
		<category><![CDATA[one-to-one marketing]]></category>
		<category><![CDATA[The Couple]]></category>

		<guid isPermaLink="false">http://bbdigital.wordpress.com/?p=100</guid>
		<description><![CDATA[Geert Desager is a Trade Marketing Manager in South East Asia for Microsoft. Geert spearheaded the making of a commercial for Microsoft Digital Advertising Solutions. The short film, called The Couple, makes a strong statement about the relationship between today&#8217;s advertiser and today&#8217;s consumer. It was a risky project considering that the ad challenges advertisers [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bbdigital.wordpress.com&amp;blog=3091816&amp;post=100&amp;subd=bbdigital&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">George Potts, Management Supervisor</media:title>
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		<title>Vacation, Billboards and Website Optimization</title>
		<link>http://bbdigital.wordpress.com/2008/07/30/vacation-billboards-and-website-optimization/</link>
		<comments>http://bbdigital.wordpress.com/2008/07/30/vacation-billboards-and-website-optimization/#comments</comments>
		<pubDate>Wed, 30 Jul 2008 19:41:22 +0000</pubDate>
		<dc:creator>George Potts, Management Supervisor</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Cymfony]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[Emerald Isle]]></category>
		<category><![CDATA[Google Alerts]]></category>
		<category><![CDATA[interactive marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Nielsen BuzzMetrics]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[TNS]]></category>
		<category><![CDATA[TNS/Cymfony]]></category>

		<guid isPermaLink="false">http://bbdigital.wordpress.com/?p=84</guid>
		<description><![CDATA[I just returned to the office today from vacation. Every year since 2003, my family has vacationed in Emerald Isle, NC, an Outer Banks beach community. And each of these summers we travel the same rural Carolina route for the last 80 miles or so to get to the beach, Route 58. All along this [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bbdigital.wordpress.com&amp;blog=3091816&amp;post=84&amp;subd=bbdigital&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">George Potts, Management Supervisor</media:title>
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			<media:title type="html">Blank Billboard</media:title>
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		<item>
		<title>Your Site &#8212; Then, Now, and From Now On.</title>
		<link>http://bbdigital.wordpress.com/2008/07/25/your-site-then-now-and-from-now-on/</link>
		<comments>http://bbdigital.wordpress.com/2008/07/25/your-site-then-now-and-from-now-on/#comments</comments>
		<pubDate>Sat, 26 Jul 2008 01:11:23 +0000</pubDate>
		<dc:creator>Ernie Mosteller, Creative Director</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brunner]]></category>
		<category><![CDATA[brunner digital]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[creative strategy]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[ernie mosteller]]></category>
		<category><![CDATA[interactive design]]></category>
		<category><![CDATA[mosteller]]></category>
		<category><![CDATA[site design]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[web marketing]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://bbdigital.wordpress.com/?p=71</guid>
		<description><![CDATA[There was a time when you needed a site because &#8212; well, because you needed a site. That seemed reason enough. The site was a catch-all for anything that felt like, maybe, it might belong on a site. You built it once, and pretty much left it alone –- except when you decided to add [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bbdigital.wordpress.com&amp;blog=3091816&amp;post=71&amp;subd=bbdigital&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Ernie Mosteller, Creative Director</media:title>
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		<item>
		<title>Adotas Posts &#8211; Views on Interactive Creative</title>
		<link>http://bbdigital.wordpress.com/2008/07/18/adotas-posts-interactive-creative/</link>
		<comments>http://bbdigital.wordpress.com/2008/07/18/adotas-posts-interactive-creative/#comments</comments>
		<pubDate>Fri, 18 Jul 2008 19:41:58 +0000</pubDate>
		<dc:creator>Rick Gardinier, Chief Digital Officer</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Interactive]]></category>

		<guid isPermaLink="false">http://bbdigital.wordpress.com/?p=40</guid>
		<description><![CDATA[I&#8217;m not sure why it took me so long to post this. But our Interactive Creative Director has been selected as a key contributor to the well known Adotas E-newsletter/blog. While some may have differing views of Ernie&#8217;s often strong opinions (even within our walls), we believe that healthy debate and dialogue is good, so [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bbdigital.wordpress.com&amp;blog=3091816&amp;post=40&amp;subd=bbdigital&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://bbdigital.wordpress.com/2008/07/18/adotas-posts-interactive-creative/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/1ea95a61defed24f6d77d0a38e605ab3?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Rick Gardinier, Chief Digital Officer</media:title>
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		<item>
		<title>The Year of Mobile?</title>
		<link>http://bbdigital.wordpress.com/2008/06/22/the-year-of-mobile/</link>
		<comments>http://bbdigital.wordpress.com/2008/06/22/the-year-of-mobile/#comments</comments>
		<pubDate>Sun, 22 Jun 2008 16:39:57 +0000</pubDate>
		<dc:creator>Rick Gardinier, Chief Digital Officer</dc:creator>
				<category><![CDATA[Mobile & Emerging Technology]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[mobile trends]]></category>

		<guid isPermaLink="false">http://bbdigital.wordpress.com/?p=63</guid>
		<description><![CDATA[One of the perks of this industry is the opportunity to go to the occasional industry conference. Besides the opportunity to connect with old friends, and meet some new ones, I&#8217;ve found it very typical to leave whatever conference du jour with at least 2 things &#8211; 1) Validation &#8211; validation that you&#8217;re on the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bbdigital.wordpress.com&amp;blog=3091816&amp;post=63&amp;subd=bbdigital&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/1ea95a61defed24f6d77d0a38e605ab3?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Rick Gardinier, Chief Digital Officer</media:title>
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		<item>
		<title>Site Design and Customer Satisfaction: A Simple Exercise</title>
		<link>http://bbdigital.wordpress.com/2008/06/13/site-design-and-customer-satisfaction-a-simple-exercise/</link>
		<comments>http://bbdigital.wordpress.com/2008/06/13/site-design-and-customer-satisfaction-a-simple-exercise/#comments</comments>
		<pubDate>Fri, 13 Jun 2008 16:38:02 +0000</pubDate>
		<dc:creator>Ernie Mosteller, Creative Director</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[bbdigital]]></category>
		<category><![CDATA[blattner brunner]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[ernie mosteller]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://bbdigital.wordpress.com/?p=60</guid>
		<description><![CDATA[“We need a new site. The old one is ugly, buggy, and doesn’t do what we want. We want one that looks like ___________. That’s a really great site.” I wonder how many times those words have been spoken in conference rooms across the country. Heck, across the world, even. It’s only natural. Each of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bbdigital.wordpress.com&amp;blog=3091816&amp;post=60&amp;subd=bbdigital&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://bbdigital.wordpress.com/2008/06/13/site-design-and-customer-satisfaction-a-simple-exercise/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/8ae997340dc9946f5f9c83909247a83f?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Ernie Mosteller, Creative Director</media:title>
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		<item>
		<title>My New Favorite Word</title>
		<link>http://bbdigital.wordpress.com/2008/06/13/my-new-favorite-word/</link>
		<comments>http://bbdigital.wordpress.com/2008/06/13/my-new-favorite-word/#comments</comments>
		<pubDate>Fri, 13 Jun 2008 16:16:02 +0000</pubDate>
		<dc:creator>Victorria Wytcherley, Management Supervisor</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[aaaa digital conference]]></category>
		<category><![CDATA[developers]]></category>
		<category><![CDATA[programmers]]></category>
		<category><![CDATA[staff]]></category>
		<category><![CDATA[technologist]]></category>

		<guid isPermaLink="false">http://bbdigital.wordpress.com/?p=62</guid>
		<description><![CDATA[I have a new favorite word of the day: technologist. I&#8217;m not sure it should be my new favorite word so I&#8217;m on a mission to find out whether using it is appropriate or not. In most uses of this term, it is meant as someone who has specialized training in the world of technology. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bbdigital.wordpress.com&amp;blog=3091816&amp;post=62&amp;subd=bbdigital&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/093f8badb9f0b2710a5853469438131a?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Victorria Wytcherley, Management Supervisor</media:title>
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		<item>
		<title>Am I An Anomaly?</title>
		<link>http://bbdigital.wordpress.com/2008/05/27/am-i-an-anomaly/</link>
		<comments>http://bbdigital.wordpress.com/2008/05/27/am-i-an-anomaly/#comments</comments>
		<pubDate>Tue, 27 May 2008 21:17:12 +0000</pubDate>
		<dc:creator>Victorria Wytcherley, Management Supervisor</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[Consumer Insights]]></category>
		<category><![CDATA[eMarketer]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://bbdigital.wordpress.com/?p=59</guid>
		<description><![CDATA[A few days ago, I was sitting next to a partner of ours who works on our client&#8217;s business. He and I share a lot of similarities, including our love of technology. We were comparing each other&#8217;s laptops (I was impressed by the incredibly tiny screen on his Vaio), and we mentioned how much we [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bbdigital.wordpress.com&amp;blog=3091816&amp;post=59&amp;subd=bbdigital&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Victorria Wytcherley, Management Supervisor</media:title>
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		<title>5 things you can do before 5pm today.</title>
		<link>http://bbdigital.wordpress.com/2008/05/17/5-things-you-can-do-before-5pm-today/</link>
		<comments>http://bbdigital.wordpress.com/2008/05/17/5-things-you-can-do-before-5pm-today/#comments</comments>
		<pubDate>Sun, 18 May 2008 00:21:28 +0000</pubDate>
		<dc:creator>John Cilli, Manager of Digital Express Services</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[campaign optimizer]]></category>
		<category><![CDATA[clickz]]></category>
		<category><![CDATA[Digital marketing tools]]></category>
		<category><![CDATA[ehub]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[emily chang]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[newsletters]]></category>
		<category><![CDATA[rss]]></category>
		<category><![CDATA[search]]></category>

		<guid isPermaLink="false">http://bbdigital.wordpress.com/?p=57</guid>
		<description><![CDATA[Being submerged in this industry, it&#8217;s easy to make assumptions about what people know and don&#8217;t know about digital marketing. Some recent conversations with clients and prospects have reminded me that while pretty much everyone has a website and knows how to use email, most are still just trying to figure out search and blogs, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=bbdigital.wordpress.com&amp;blog=3091816&amp;post=57&amp;subd=bbdigital&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">John Cilli, Manager of Digital Express Services</media:title>
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