Geert Desager is a Trade Marketing Manager in South East Asia for Microsoft. Geert spearheaded the making of a commercial for Microsoft Digital Advertising Solutions. The short film, called The Couple, makes a strong statement about the relationship between today’s advertiser and today’s consumer. It was a risky project considering that the ad challenges advertisers and agencies – the target clients for this Microsoft solution – to question themselves and the way they communicate with consumers.
In June, the commercial won a Bronze Lion at Cannes and we at Brunner Digital find it . . . well . . . simply hysterical and right on point. The first commercial was so successful Geert did a sequel. They both promote the advancement of one-to-one, integrated and smart digital marketing in a thoroughly entertaining fashion. Take a look below:
If you would like to learn more about the making of the commercial, check out Geert’s blog, Bring the love back. And oh by the way, Brunner Digital is here to help you bring back the love. Lot’s of love.
Filed under: 1:1, Accountability, Creative, Interactive, Online Media | Tagged: 2008 Lions, advertiser, Bring the love back, brunner, brunner digital, Cannes Lions, consumer, digital marketing, Geert Desager, George Potts, integrated marketing, Microsoft, Microsoft Advertising, Microsoft Digital Advertising Solutions, one-to-one marketing, The Couple
