So Google is following Amazon and providing a scalable platform for web apps and web services development and hosting http://www.techcrunch.com/2008/04/07/google-jumps-head-first-into-web-services-with-google-app-engine/. In my role I am often caught between the need to follow the latest trends/support where advertising technology takes us, and the ever present challenge to make sure that security, loss of data and service reliability are taken care of.
I often find that many IT departments are in conflict with marketing because they are bound by the requirement to maintain systems and services. And to the IT group that often means keeping everything inhouse. The trend towards hosted apps, mashup sites, open source hosted sites, web service offerings, etc. continues relentlessly. These systems can be integrated and co-exsit with our mainstream online marketing activities. In fact by using the plethora of services available, we can not only reduce our workload, but significantly improve our product offerings, reach more people and drive sales — all while looking like technology hero’s.
I’m not saying that we should follow every trend but we must recognise that there are other solutions that we may not have full control over but do present serious opportunities to lower costs, improve time to market and meet the business goals that we all strive to achieve.
Filed under: Interactive, Mobile & Emerging Technology, Online Media, Social Media, User Generated Content | Tagged: Advertising Technology, Google, Online Technology, Web Apps, Web Services
Yes! it’s time to outsource online.. it’s not about trend that we must recognize other solutions but look at the industry now. i mean a lot of company now is keeping in touch with the outsourcing business, right? And the industry now is has a partner on Information and Communications Technology to form a Technical Working Group composed of representatives from the private and public sectors that would look into the bills on data privacy,security and the maintenance of the system.
It seems to be the model for working on the web now, but even more than that traditional advertising channels are increasingly taking advantage of digital services online for production, such as proofreading, voice talent, web to print, worklow management etc. Its not just the applications and platforms that are moving in that direction its many different aspects of both traditional and online advertising.